In the spring of 2007 Spotify released its first public beta, and in the summer of 2011, Spotify was launched in the United States. At first many people thought, “Why do we need another music streaming service?” but to everyone’s surprise it was a music streaming service that they wanted. Spotify now has close to 100 million users who are actively using the service. Out of those 100 million users, 30 million actually pay for a subscription. According to Forbes, it took Spotify about five and a half years from its launch to hit 10 million subscribers, and one year later it secured another 10 million coming in with a total of 20 million subscribers. Nine months later Spotify finally reached the number we are at today with 30 million subscribers. It is predicted that by early 2017 Spotify will have close to 40 million subscribers (Forbes). Spotify diffused rather quickly, “To put that number in perspective, Apple Music only has about 11 million paying customers, and Tidal has just over 1 million” (Forbes).
Spotify can be streamed in over 60 countries, so it can be concluded that it is extremely widespread. If you go onto Spotify support, you can even sign up to get notified when Spotify will be available in your country.
On average, users listen to 148 minutes of music on Spotify per day (Business Insider). Over 20 billion hours of music was streamed on Spotify in 2015. It’s recorded that Spotify is the world’s top streaming music service in terms of active users, downloads and revenue according to this report.
Some other statistics include:
In June of 2016 Spotify reached it’s critical mass of 100 million followers, this is the point which should enable Spotify to begin improving its profitability.
Some sources still question if Spotify will make money after reaching it’s critical mass.
Spotify has become extremely successful in many accounts. For example it’s Discover Weekly playlists were a huge success to their surprise.
People truly love this feature:
Spotify is constantly announcing new features that buy into the “selfie culture” as Spotify CEO Daniel Ek put it.
On September 27th Spotify announced the new daily mixes feature that keeps your playlists refreshed. What does this new feature include you ask? Your answer: “It compiles six different playlists that are constantly updated based on your listening habits. Each mix contains over a dozen songs and more tracks load as you listen so you don’t have to worry about running out of material” (Engadget). This new feature includes an option to “heart” a song or “ban” a track to keep it from popping up (remind you of something *cough* *cough* Pandora). Music streaming is always evolving.
Spotify’s story is truly one of success. Sometimes apps don’t last but I truly believe Spotify is here to stay.
I, myself, was part of the late majority when it came to adopting this technology, but I am SO extremely happy about my choice to join. Spotify’s numerous playlist features are like no other. I talked to some friends about the product.
Melissa: “I love how your friends can make playlists and share them with you! With my busy schedule I don’t usually have time to find new music, so it’s awesome to go on and find my friends newest songs playlists or check out Discover Weekly.”
Brad: “Spotify eases my anxiety about playing music at a party, the pre-made playlists that they have are perfect to pull out in front of friends.”
Spotify is pleasing the people, giving them a solution to their problem. They’re offering the audience exactly what they want.
Here are some personal accounts of people LOVING the Discover Weekly playlists feature:
Spotify is truly perfecting the art of the playlist and according to Matt Ogle 30 songs is the perfect length for your next playlist. Spotify has perfected the algorithm for playlists and is making your music streaming experience a fantastic one.